Academy of Art University | 2023
Work on concepting, wireframing, icons, UI and visual elements. Established UI component explorations to build the company’s design system, which provides consistency across multiple platforms.
End-to-end design of an AI powered lead source tool, and works cross-functionally with the full-stack team and CEO to make sure the designs align with project goals. Designed the AI feature and tool integration feature that increases 60% of reached target for sales representatives.
Designed and implemented an internal management tool for company staff, reducing at least 10 hr+ of manual work to input information per week. Outlined product creation with design specs, provided a smoother workflow between product management and development.
Learned to work well with engineers to understand development limitations and always design with implementation in mind.
Designed graphical contents for 1.2+ million users. Generated 600+ new VIP users by driving content initiatives and using analytics tools to gain marketing insights. Led designs of tutorial templates that provide guidance and reduced incompletion rate by 23% of first-time users
